András Ferencz

Free · one email · 8-min read

The AI Brand Kit: a brand system with Claude

How my AI brand designer built the system this site runs on: personality before colour, colours as roles with checked pairs, type for the job, marks that read at 48 px, proven on real layouts. With a tokens.json template and the prompt.

What’s inside

  1. 1Personality before any colour
  2. 2Colours as roles, with checked pairs
  3. 3Type for the job
  4. 4Marks that survive 48 pixels
  5. 5Prove it on real layouts
  6. 6Your brand systemA checklist, 8 items

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